VibeMakers: Leadership first…how culture actually gets activated with Brian Vogel
What we talked about
Brian Vogel is a culture whisperer in the best way…calm, clear, and practical. In this episode, we talked about what it really means to activate culture through leadership.
Here’s a peek at what we covered:
✅ Why culture stems from behaviors (not values printed on the wall)
✅ How leaders affirm and adjust behavior to shape culture
✅ Why performance-by-pressure is outdated (and what to do instead)
✅ The role of coaching for first-time managers
✅ The power of the Working Genius framework
✅ And his days as a certified pool operator 🏊♂️
Why this matters
It’s one thing to say your company values collaboration, care, or purpose. It’s another thing entirely to see it modeled every day by your leadership.
As Brian said, “Culture doesn’t happen by placards on a wall. It happens through the behaviors leaders model.”
When you lead with clarity and care—and actually coach your managers to do the same—you create the kind of culture that performs with purpose, not pressure.
Watch the episode
About Brian
Brian Vogel is the founder of Sundog Coaching and a certified Working Genius facilitator. He specializes in leadership development and coaching for managers who want to lead with intention—not fear. He also co-founded SensibleHR, a boutique fractional HR shop.
You can find him here:
📝 Curious about his programs? Check out his Manager Success Accelerator (and yes, there’s a one-pager).
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