frictio studio
Read the friction. Build readiness. Lead what’s next.
A friction-forward practice for leadership teams navigating change, culture, and AI — so you can see what the system is already telling you, and respond with clarity instead of reaction. Our flagship practice, the Signal Framework™, is how we make that real.
Built for
Founders and leadership teams navigating growth, change, or AI adoption.
THE SIGNAL FRAMEWORK™
OUR FLAGSHIP PRACTICE: THE SIGNAL FRAMEWORK™
Every leadership team generates friction — the same question keeps coming up, a team keeps escalating, a rollout keeps stalling. Most teams push past it. We built a practice for reading it instead.
The Signal Framework™ is how Frictio Studio turns that friction into forward motion: a repeatable practice for naming what's really going on, building the readiness to act on it, and leading what's next — instead of managing the same recurring fire every quarter.
S
Spot the Heat
Where is the system whispering? Name the friction before it becomes a fire.
I
Investigate
Get under the surface. Separate symptom from source.
G
Generate Hypothesis
Form a working theory you can actually test (not a 40-page plan).
N
Nudge
Ship the smallest move that shifts the system. Learn from the wobble.
A
Align
Bring people with you. Make the why legible, the ask doable.
L
Learn & Loop
Capture the signal. Feed it forward. The loop isn't the end…
it's the engine.
Ways to work with Frictio Studio, from a first read to a full engagement
-
A self-guided manual for naming the friction on your team and running the Signal Framework™ yourself. Built for leaders who want a practical starting point before bringing in outside help.
Format:
Self-paced + downloadable templatesInvestment:
$35 -
GO DEEPER · APPLY IT TO YOUR ORG
A working session with Frictio Studio to name your team's specific friction points and map where the Signal Framework™ would make the fastest difference — before you commit to a bigger engagement.
Format:
60-minute working session + recapInvestment:
$170 -
Live, facilitated sessions where we run the Signal Framework™ directly with your leadership team — built for founders and leadership teams who want Frictio Studio in the room.
Investment:
Custom (starting at $3,500)
MORE FROM FRICTIO STUDIO
The Shift Podcast
2x monthly, on YouTube and your favorite podcast platform.
Marnie Robbins and Mindy Honcoop's podcast on leadership, friction, and what it actually takes to run a people-first company without losing the business case.
The field guide
Our self-guided manual for reading friction and running the Signal Framework™ on your own team.
frictio labs
Live, facilitated sessions for leadership teams ready to run the Signal Framework™ together.
about frictio studio
Frictio Studio was founded by Marnie Robbins and Mindy Honcoop out of a simple observation: leadership teams don't fail from a lack of effort — they fail because the friction that's telling them something gets ignored until it's too expensive to ignore.
We believe friction is fuel. Read early, it's information. Ignored, it's the thing that eventually breaks a team, a rollout, or a culture. Frictio Studio exists to help founders and leadership teams read that friction before it costs them — through the Signal Framework™, our Field Guide, live Labs, and the conversations we have every week on The Shift.
This isn't an operating system you install and forget. It's a practice you run — one that gets sharper the more your leadership team uses it.
