Core values are dead (and they can’t solve your culture problem)

🎤 DisruptHR houston 3.0

Here’s the truth: your company’s values don’t shape your culture—your actions do.

In this quick DisruptHR talk, I share why so many core values fall flat (even when well-intentioned), and what founders and exec teams can do instead to actually activate the culture they want to build. Because let’s be real—your people don’t need more posters or platitudes. They need signals, rituals, and leadership behavior that match the message.

This talk hit a nerve and ended up in the Top 5 most-watched DisruptHR talks worldwide the week it was released. 🤯🔥

If you’re wrestling with how to make your culture real (not just aspirational), grab five minutes and hit play.

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